By: Bridgett Battles, Executive Presence Strategist
The Silent Career Killer: Playing It Safe
Too many professionals are trapped in corporate camouflage—neutral suits, uninspired choices, and a fear of standing out. They believe playing it safe makes them “professional.” In reality, it makes them invisible. Your executive presence is a combination of how you speak, carry yourself, and yes—how you dress. The moment you walk into a room, decisions are being made about your authority, expertise, and leadership potential. If your wardrobe doesn’t align with the level of influence you want to command, you’re sending the wrong message. Leadership is a Visual Language Research confirms that people form impressions within seconds. That means your presence is speaking before you even introduce yourself. The most respected leaders understand that their personal brand is a 360-degree experience—and their wardrobe is a strategic tool, not an afterthought. Leaders who dress below their influence unknowingly communicate:
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Small Business Saturday is coming up on Saturday, November 25 – as usual, falling on the Saturday after Thanksgiving and Black Friday at the peak of the holiday shopping season. For many Main Streets and commercial districts, and the small business owners within them, Small Business Saturday has become one of the busiest and most profitable times of the year. In 2021, Small Business Saturday sales reached $23.3 billion, putting Small Business Saturday is on par with Black Friday (more than $30 billion) and Cyber Monday ($10.7 billion), according to the 2021 Small Business Saturday Consumer Insights Survey commissioned by American Express. For small business owners, the impact of Small Business Saturday and the Shop Small® season can have immense impact, perhaps even giving them the financial bump they need to grow their businesses, creating a beneficial ripple effect throughout the community.
Government officials saw a large increase in the number of new businesses launched during the COVID-19 pandemic. And the U.S. Census Bureau reports that business applications are still increasing slightly (up 0.4% from April 2023 to May 2023). The Bureau measures this by tracking the number of businesses applying for Employer Identification Numbers.
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