If you want to increase brand loyalty, trust, and connect with customers, then you should be leveraging digital storytelling.  
With a backdrop of your audience’s diminishing attention span, Josh Irons, CEO at River Avenue Digital discussed why it’s critical that business owners and brands ensure content is sincere and engaging while maintaining their unique voice. 
“Key Three” of differentiation, adding value, and expanding your reach.
 “There is a need for all companies to differentiate themselves by recognizing and sharing their unique story.  The purpose of this is to increase brand loyalty, trust and develop deeper connections with customers.  I focused on using digital platforms as a tool to reach prospects and clients where they are so businesses can efficiently differentiate, add value, and expand their reach with their unique story and brand voice.” –Josh Irons
 
10 Things To Take Away
1.Make me care. Make a connection.
2.Human attention span is decreasing.
3.Nearly 2/3 of customers prefer videos that are 60 seconds or less.
4.Want to build relationships with customers? Publish great content.
5.Great content helps influence conversations.
6.Hard hitting content differentiates you.
7.Keep true to your brand’s story.
8.Consistency in your social media posts will make a difference. A consistent post schedule is essential.
9.Digital marketing costs 62% less than traditional marketing and creates about 3 times as many leads.
10.Engage. Ask questions.

Speakers
​Delaware County Housing Authority
Delaware County Continuum of Care Housing Programs
Self-Determination Housing Project
Affordable Housing Program Experts 
Who Should Attend

• Delco Landlords interested in learning about the benefits of partnering with a variety of housing programs.
• Social Service Providers & Housing Advocates interested in building stronger relationships with landlords in the community.

The PA Link to Aging and Disability Resources is pleased to sponsor the “Creating Successful Landlord & Affordable Housing Program Partnerships” event. This free half-day event will serve as a forum to educate and share information regarding the benefits of landlord and affordable housing program partnerships in Delaware County. This event aims to highlight how these partnerships support the community by expanding the pool of affordable housing opportunities to lower income individuals and families at Fair Market Rent.
Presentation topics include:
Introduction to Affordable Housing Programs:
Housing professionals will present on various affordable housing programs in Delaware County; including: Section 8, Rapid Rehousing, Permanent Supportive Housing, etc. This discussion will include how landlords can participate in these programs.
Introduction to the Prepared Renters Education Program (PREP) & Dispelling Myths between Landlords and Housing Advocates:
Speaker will provide an overview about PREP; an extensive curriculum that provides renters with the tools to obtain and maintain safe, affordable and stable housing. Speaker will also dispel negative myths landlords and housing advocates/care managers may hold about each other; hindering mutually beneficial partnerships.
Affordable Housing Program Best Practices:
 
Expert panel will provide a “day in the life” perspective of landlords and tenants that currently participate in housing programs. Topics include:

• Partnering Landlord benefits (free marketing, reduced vacancies, timely rent payments, etc.)
• Tenants will discuss their experiences of transitioning from homeless/experiencing a housing crisis; to being assisted with finding affordable and safe housing through various housing programs
• Housing advocates will discuss cultivating successful relationships with partnering landlords, assisting clients with finding affordable housing and helping their clients be “successful renters”
• Partnering Landlord and Tenant success stories will be featured

Speakers include representatives from Delaware County Housing Authority, Delaware County Continuum of Care, Self-Determination Housing Project, and current landlords and tenants that participate in subsidized housing programs. More speakers to come! Free informational resources will be available to attendees, feel free to bring resources to share with the group.
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The Hero Bowl is a long lasting tradition in Delaware County where select senior football players participate in a fundraising game for scholarships for the children of fallen emergency service men and women. Hosted at Cardinal O'Hara High School in Springfield these senior will have the honor to play for such a worthy cause. 

Below is the letter sent out by Robert Lythgoe, the Chairperson of the Hero Scholarship Fund of Delaware County, Inc. 

Other than ticket sales the Hero Scholarship Fund of Delaware County, Inc raises money by selling advertisements in their program book for the game. If you are interested in purchasing an ad the form is linked below.

Feel free to visit Delaware County High School Football Hero Bowl website to learn more about the Hero bowl or to watch full games from previous years.