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Small Business Saturday is coming up on Saturday, November 25 – as usual, falling on the Saturday after Thanksgiving and Black Friday at the peak of the holiday shopping season. For many Main Streets and commercial districts, and the small business owners within them, Small Business Saturday has become one of the busiest and most profitable times of the year. In 2021, Small Business Saturday sales reached $23.3 billion, putting Small Business Saturday is on par with Black Friday (more than $30 billion) and Cyber Monday ($10.7 billion), according to the 2021 Small Business Saturday Consumer Insights Survey commissioned by American Express. For small business owners, the impact of Small Business Saturday and the Shop Small® season can have immense impact, perhaps even giving them the financial bump they need to grow their businesses, creating a beneficial ripple effect throughout the community.
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