Small Business Saturday is coming up on Saturday, November 25 – as usual, falling on the Saturday after Thanksgiving and Black Friday at the peak of the holiday shopping season. For many Main Streets and commercial districts, and the small business owners within them, Small Business Saturday has become one of the busiest and most profitable times of the year. In 2021, Small Business Saturday sales reached $23.3 billion, putting Small Business Saturday is on par with Black Friday (more than $30 billion) and Cyber Monday ($10.7 billion), according to the 2021 Small Business Saturday Consumer Insights Survey commissioned by American Express. For small business owners, the impact of Small Business Saturday and the Shop Small® season can have immense impact, perhaps even giving them the financial bump they need to grow their businesses, creating a beneficial ripple effect throughout the community.
Main Street America has been a proud supporter of Small Business Saturday since its founding in 2010, and we are thrilled to once again team up with American Express® to help rally communities around their small businesses through the Neighborhood Champion program. But most importantly, it’s you -- our network of Main Street organizations -- that have played an important role in driving foot traffic, boosting holiday sales, and building a sense of festivity and camaraderie around the annual event.
Over the years, we have heard countless stories about the unique ways Main Streets have built support for local small businesses through Small Business Saturday and Shop Small events and promotions. Drawing from this wealth of knowledge and experience from around the network, we’ve put together a list of five ways to make this year your best Small Business Saturday and Shop Small season yet.
Want to #ShopDelco?
Check out the businesses of Delaware County to shop this holiday season! You can even add your business. Check it out here!
This article was provided by Main Street America: