Seven Tips to Help Businesses Prepare – and Possibly Avoid – Negative Situations | By Grant Gegwich, Independence Blue Cross
As a public relations professional for more than 20 years, I have unfortunately become very familiar with how to deal with a crisis. Strikes, cybersecurity incidents, layoffs, employee misconduct – I’ve seen it all.
From first-hand experience, I can tell you that communicating about a situation that could negatively affect your business and its reputation is difficult. It’s time-consuming. It’s stressful. But there are ways to possibly make it at least at tiny bit easier.
What I’ve learned during my career is that good crisis communications begin well before a negative situation occurs. That’s why if you can’t completely avoid a crisis – and sometimes it can be out of your control – there are steps you can take to prepare. Here are seven:
As I said, communicating during a crisis is rough. Some of the most vivid and stressful moments in my career are when I’ve worked to protect my company’s name when bad news hits. But with a little bit of thought and work when things are quieter, you could possibly avoid putting yourself in such a situation, or at least lessen the possible affects from it.